Public Relations

Shari founded Bayer Public Relations (BPR) with the vision of generating quality publicity for quality products. Particularly passionate about food and restaurants, Shari has focused on these fields, developing wonderful relationships with the culinary media and a strong presence in the hospitality community.

Since 2003, Shari’s company has represented an array of restaurants, chefs and culinary-focused clients, including: classic French (Capsouto Freres; Le Perigord), chef-driven (Brian Lewis, elm; Florian V. Hugo, Brasserie Cognac East), neighborhood-friendly (La Palapa; Padoca), restaurant groups (EXKi; Serafina Restaurant Group), culinary events (Taste of Tribeca, Roots 2014 by The Chef’s Garden), and TV personalities (Ana Quincoces; James Avery).

BPR’s services include PR + Marketing, Media Relations, Press Kit Design + Development, Social Media Strategy + Execution, Brand Positioning, Restaurant Consulting, Events, and Crisis Communications. Whether she is pitching the media a restaurant opening, strategizing a marketing plan, advising on and promoting a new dish, or creating a social media campaign, Shari is always invested in her clients’ interests and seeking the best possible results for them.

Shari is known for her active role in the culinary community and support of industry events and programs.  She has traveled around the world to attend Food & Wine conferences, from Melbourne, Australia to Honolulu, Hawaii and Aspen, Colorado.


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